India is in the middle of a massive mobile marketing frenzy.
While most of the country’s big brands are in the same boat, a few stand out.
The first brand to make a splash in this space is Rajesh.
The name is derived from the Hindu goddess of war, and the company’s products are meant to capture the battle spirit of the military and the people.
Rajesh, a company which is currently in its second year, launched its first mobile product, the Rajesh 4, at the end of June.
Rajesh 4, as the name suggests, was developed with the help of an army of Rajasthan soldiers, who trained Rajesh to develop a device that can help soldiers battle their own fear and anxiety.
The company has also partnered with Google, which has made a big push in India, and its mobile phones, to build a global app store.
The brand is currently on a mission to build over 200,000 Rajesh devices, with plans to reach 100 million by the end